How Delhi-based coffee chain BiziBean managed to earn profits from Day 1

BiziBean, a chain of coffee joints, aims to change the at-home coffee consumption experience with high quality coffee sourced directly from Indian farmers and made available at an affordable price.

The culture of coffee consumption is serious business across the globe with big corporations, speciality coffee houses, artisanal cafes, and the local barista all cashing in on the brew experience.

And doing its bit to bring a subliminal coffee drinking experience to the Indian aficionado is Delhi-based BiziBean.

Says Co-founder Aharnish Mishra, “A coffee can offer one of the most complex sensory experiences of all the foods and beverages known to mankind.” His brand claims to reinstate coffee’s speciality rooted in the spirit of ‘Make in India’.

Started in 2014 by coffee fanatics Aharnish, Raj Singh, and Manideep Chhokra, BiziBean is essentially a chain of coffee joints where one can drink coffee brewed from locally sourced coffee beans, roasted and blended in small batches. And if you like the coffee, you can buy BiziBean roasts and take them home as well.

With the takeaway blends, BiziBean aims to change the at-home coffee experience with high-quality coffee sourced directly from Indian farmers and made available at an affordable price.

Coffee roots

It all started in 2004, when Manideep and Aharnish left their corporate jobs to follow their passion for coffee and started a B2B business in the R&G (roast and ground) coffee segment.

After 10 years, both decided to foray into the retail segment as they felt a gap in the market for a speciality coffee café where customers can have access to freshly roasted coffee, a variety of blends, roasts and origins, and make a choice after sampling a coffee, all at an affordable price. This led to BiziBean in 2014 along with another friend and a coffee connoisseur Raj, with an initial investment of Rs 5 lakh.

“We wanted to serve Delhi NCR with freshly-roasted gourmet coffee and coffee-based beverages,” says Aharnish. At all BiziBean outlets, coffee is offered in many different varieties like Indian filter coffee, pour over, and AeroPress.
Despite the Baristas, Cafe Coffee Days, and Starbucks, Aharnish feels that they stand out because, as for BiziBean, coffee is the hero.

“We aim to differentiate by staying true to coffee and trying to penetrate the in-home consumption market. The coffee chains have stopped being about coffee and are transforming into QSR outlets with a major focus on food,” says Aharnish. He puts BiziBean in the market of organised café market, which Aharnish claims is a market size between Rs 1,200 crore and Rs 3,000 crore per annum with a CAGR of more than 12 percent.